Listing the Plan of Action

At this point, I have an image selected for each of the three advertisements composure.
The first is an airplane window with a nuclear explosion in the background.
The second is the window of a cruise liner with possibly an explosion in the background.
The third is an image of a train cabs window looking outward and I am debating whether to place a nuclear explosion in this one as well or maybe just a functioning power plant.
I have already begun assembling layers of information but am currently deciding what image is best fit for which ad.  The project is coming along so hopefully it will come about smoothly.

Preserve a Pure Humanity from Atomic Catastrophe

My chosen slogan is: Steer Clear of Radioactive Fear

The Raddecon nuclear survival kit is persuasively pitched as a wholesale sale to 

Amtrak, U.S. Airlines, and American Cruise Lines.

Keyword: Steer

 Keyword: Clear

Keyword: Radioactive

 

Keyword: Fear

 Keyword: Consumers

   

Be Kind* to the buyer from the kit supplier

 

 

cleanse, purify, clear, unclouded, uncontaminated, fair, wipe

atomic, nucleus, core, center, membrane, division

protect, preserve, defend, alleviate, assist, serve, support, guard, oppose, maintain

 equip, ready-made, efficient, accessible, tool, portable

airline, aviate, airway, cruise, sail, transport, channel, convey

Slogans:

Steer clear of radioactive fear.

Purify the international travel experience.

Convey unclouded air transport- cleanse the deck.

Keep calm at the travel face of a nuclear emergency.

Decontaminating commercial airfare one Nuclear Survival Kit at a time.

Preserve safety on board utilizing the Emergency RadDecon Kit.

 Wipe nuclear radiation from the core with a clean mass effect system.

    

Nuclear Survival Kit

--Assignment 3:

Creating an persuasive ad in order to promote the vending of the Nuclear Survival Kit on behalf of Radiation Decontamination Solutions, LLC. The campaign intends to target major American transportation companies such as U.S. Airways, AmTrak, and American Cruise Lines who generally cater to a middle-class public. The terms are that with ever-present radiation in the atmosphere, it is unforeseeable to predict nuclear danger until a tragedy has unleashed it. The nuclear survival kit will promote its benefit of reducing harmful radioactive presence in passengers, and travel amenities to a safer number.  Acknowledgment of harmful possibility can be taken into reliable account to stock vessels accessibility, as they would with an emergency kit. 

*Will also push an eco-friendly spin on the water-based product.

Publishing magazine size: Travel 11"x14"


Sources: 

• Raddecon.com

• http://organicsurvivalist.posterous.com/?page=2

RDS competition:

NATS         Biological Defense, LLC.           Dirty Bomb emergency kit          ebay

word list:

Transport            Aware              Nuclear               Decontaminate             Irradiate

Save                Prevent            Hazard                 Solution                  Rehabilitation

slogans:

• Radioactive Prevention on Travel site

• Keep calm and carry on from Hazard

• Lower radioactive travel emissions

• Nuclear spill solutions

• Radioactive transport solutions will save your life 

....will continue to brainstorm!