Nuclear Survival Kit

--Assignment 3:

Creating an persuasive ad in order to promote the vending of the Nuclear Survival Kit on behalf of Radiation Decontamination Solutions, LLC. The campaign intends to target major American transportation companies such as U.S. Airways, AmTrak, and American Cruise Lines who generally cater to a middle-class public. The terms are that with ever-present radiation in the atmosphere, it is unforeseeable to predict nuclear danger until a tragedy has unleashed it. The nuclear survival kit will promote its benefit of reducing harmful radioactive presence in passengers, and travel amenities to a safer number.  Acknowledgment of harmful possibility can be taken into reliable account to stock vessels accessibility, as they would with an emergency kit. 

*Will also push an eco-friendly spin on the water-based product.

Publishing magazine size: Travel 11"x14"


Sources: 

• Raddecon.com

• http://organicsurvivalist.posterous.com/?page=2

RDS competition:

NATS         Biological Defense, LLC.           Dirty Bomb emergency kit          ebay

word list:

Transport            Aware              Nuclear               Decontaminate             Irradiate

Save                Prevent            Hazard                 Solution                  Rehabilitation

slogans:

• Radioactive Prevention on Travel site

• Keep calm and carry on from Hazard

• Lower radioactive travel emissions

• Nuclear spill solutions

• Radioactive transport solutions will save your life 

....will continue to brainstorm!