The Lenscrafters ad in AAA magazine satisfies its notion of purpose by using a cool color scheme and simple design to descriptively express the product they aim to offer. Featuring a look of content on the models face as she wears her pair of frames is convincing that Lenscrafters motive is to fulfill the needs of each individual prescription. To top off their services, they also include a 30% off coupon and 90-day guarantee to its favored AAA club members.
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